Digital overtakes TV as the preferred destination to watch IPL 2023

Jiocinema won over Star Sports as people chose digital platforms to watch IPL 2023 instead of TV, according to the BARC data. Streaming platform JioCinema saw an average daily viewing of 97 million during the ongoing Indian Premier League season 2023, dominating TV viewership, which was at 93 million.
In week 6, there has also been a 40% decrease in TV advertising, as there were 98 advertisers during the previous IPL season; however, now it remains at 59.
On the other hand, there are around 400 advertisers on the digital platform. With a TVR of 4.46 in the current season, TV continues to be at its second-lowest levels in the previous six years in terms of viewing, as in the year 2020, it was 6.4.
The younger audience likes to watch IPL on mobile, i.e., on Jio Cinema, according to the results of the Axis My India Consumer Sentiment Index in May. In the 18–25 age range, 64% of poll respondents preferred watching the IPL on their mobile devices. Only 15% of viewers of IPL matches on TV are between the ages of 15 and 21, and 18% are between the ages of 22 and 30.