Virat Kohli surpasses Shah Rukh and Ranveer to become the most valuable star

‘Celebrity Brand Valuation Report 2023: Brands, Business, Bollywood’ from Kroll shows that cricketer Virat Kohli has recaptured the top rank in terms of brand value, currently standing at $227.9 million, surpassing Bollywood star Ranveer Singh, who retains the second slot with $203.1 million.
Through an evaluation of their brand values ascertained from endorsements and social media activity, the report rates the most significant celebrity brands in India.