The Indian Cricket Board expects its cumulative earnings from selling separate TV and internet rights to exceed USD 1 billion (about INR 8200 crore).
The Indian cricket board expects to break the USD 1 billion (about INR 8200 crore) milestone in cumulative earnings from selling separate TV and digital rights for India’s 88 home games during a five-year period till March 2028. The highlight of this new cycle will be 21 home games versus Australia (five Tests, six ODIs, and ten T20Is) and 18 games against England (10 Tests, three ODIs, and five T20Is) out of the 25 Tests, 27 ODIs, and 36 T20Is.
The BCCI collected USD 944 million (about Rs 6138 crore in 2018 currency rate) from Star India during the last five-year phase (2018-23), at a fee per international game of Rs 60 crore (digital plus TV).
Unlike last time, the BCCI will solicit separate bids for TV and internet rights following a stunning INR 48,390 crore earning at the IPL media rights auction, when Reliance won the digital offer and Star got the TV rights.
The bidding procedure will be performed via e-auction, as it was with the IPL media rights, because it is deemed the most transparent method for optimum price discovery.
Those following the proceedings believe that internet rights for Indian cricket will surge, but the response to TV would be far more tepid.
“It’s difficult to put a number right now because the value of the dollar to rupee has also changed from the previous exchange rate.” “However, don’t be surprised if digital rights earn far more than TV,” a broadcaster involved in this industry remarked.
The three serious bidders for India’s (men and women’s) home matches are going to be Disney-Star and Reliance-Viacom. Zed could be a major contender if the merger with Sony is completed before the auction scheduled during the first week of September, despite the fact that a number of companies have purchased the bid document for Rs 15 lakh.
Even if Zee-Sony conglomerate enters the bidding war, there will only be three genuine bidders. Many factors need to be taken into account. In their battle for the IPL rights, Reliance and Star had gone all-out. Star is also the property owner for the ICC competition. A top executive from one of the broadcasters told PTI under the condition of anonymity that it is unclear how far each will stretch.
When it comes to the IPL, which is currently BCCI’s most valuable asset, Amazon didn’t even make an offer. However, with the World Cup coming up in three months, the next few months may not be good for ad sales if India doesn’t take home the title.
This cycle consists of 25 home tests. However, how many Tests, in fact, continued until the fifth day of the previous cycle? In India, the majority of tests are over in three days. According to another broadcaster, the broadcaster will take that into account.
Naturally, a series against Sri Lanka or Afghanistan won’t bring in as much money as one against England or Australia. A T20 game will have more ads per second than the majority of Test games. In light of these factors, your company’s bid is taken into consideration.
