‘Celebrity Brand Valuation Report 2023: Brands, Business, Bollywood’ from Kroll shows that cricketer Virat Kohli has recaptured the top rank in terms of brand value, currently standing at $227.9 million, surpassing Bollywood star Ranveer Singh, who retains the second slot with $203.1 million.
Through an evaluation of their brand values ascertained from endorsements and social media activity, the report rates the most significant celebrity brands in India.
Home Virat Kohli surpasses Shah Rukh and Ranveer to become the most valuable...