The official broadcaster of ICC events, Star Sports, has again delivered historic viewership numbers for the Finals of the ICC World Test Championship.
The official broadcaster of ICC events, Star Sports, has again delivered historic viewership numbers for the Finals of the ICC World Test Championship. As per BARC, 124 million viewers watched the live broadcast of the ICC WTC Final 23, which is the highest ever reach garnered for any test match and 32%* higher than the previous ICC WTC Final ’21 between India and New Zealand.
The broadcaster has also clocked an impressive 14.4 billion minutes of watch time for the live broadcast, surpassing the billion minutes garnered for the previous edition of the ICC WTC Final and any other test match in history.
Star Sports Spokesperson said that, “We are proud to achieve yet another milestone for Cricket viewership with the ICC World Test Championship Final ’23. The overwhelming response from fans is a testament to our relentless efforts to enhance accessibility to Cricket and foster a deeper passion for the game. Star Sports’ exceptional marketing campaigns, unparalleled coverage standards, and ground-breaking programming exemplify our unwavering mission to serve sports fans across the country. This record reaffirms our conviction in the growth potential of sports and marquee sporting properties on TV.”
