In order to increase sports enthusiasm, Star Sports enlists Bollywood actor Ranveer Singh as the brand ambassador
Bollywood superstar and sports enthusiast Ranveer Singh has been named as Star Sports’ brand representative. Star Sports, India’s Home of Sports, is thrilled to have him on board. As a result of this affiliation, the famous figure from popular culture becomes the first performer to be linked to Star Sports, a development that illustrates the expanding overlap between sports and entertainment in India. As the “sutradhaar” for the upcoming season of the “Incredible League,” Ranveer will be responsible for producing a steady stream of entertaining content that vividly depicts the league’s history, present, and potential future.
The opening weekend (Fri, Mar 31 – Sun, Apr 2) marks the beginning of the “sutradhaar” journey as Ranveer presents the major plotlines for the 16th and largest tournament to date. Singh’s partnership with Star Sports represents a major development for the company. Star Sports wants to connect with a variety of audience cohorts that haven’t yet developed a close connection with sports by leveraging Singh’s enormous popularity and his intense passion for sports. It is consistent with Star Sports’ stated goal of transforming India into a sporting country by igniting sports fandom and passion.
Singh, on the other hand, views this affiliation as the ideal chance to demonstrate his love of sports and engage with his fans through his enthusiasm. He is a great option to spread the influence of sports farther and deeper across the nation because of his extensive and impressive knowledge of sports and his status as one of the most well-liked actors in the entertainment business.
Ranveer Singh commented on the connection by stating that “Star Sports is a name that is synonymous with sports in India. Being affiliated with a company that has transformed how Indians perceive and consume sports is genuinely unique for a sports enthusiast. It is an honour for me to be a part of this incredible adventure because I have watched some of the most iconic moments in sports history on Star Sports since I was a young child.
The head of sports at Disney Star, Sanjog Gupta, stated, “We think that sports in India are on the move, but they need a constant infusion of fandom to become a full-fledged movement. We see in Ranveer Singh a fervent sports supporter, a dedicated narrator, and an exceptional entertainer who is eager to use his fame to advance sports. Together, we want to connect with new audiences that haven’t yet found their love for the sport. Millions of viewers who haven’t been viewing cricket or don’t watch it frequently are also included in this. In order to make a compelling invitation for them, we want to combine the fame of Ranveer and the effectiveness of storytelling.
The journey of Star Sports and Ranveer Singh as partners begins with the Tata IPL 2023 Opening Weekend (Mar 31 – Apr 2) and continues throughout the competition as heroes and stories surface. Major athletic events like the World Test Championship Final, the Premier League, Pro Kabaddi, the Asia Cup, and the ICC Cricket World Cup will also be broadcast on the network.
