The Adani Group, the country’s main sponsor, has promised to stand behind the national champions of India as they complete their last preparations for the 2024 Olympics.
The Adani Group chairman, Gautam Adani, made a major announcement on Wednesday announcing that the company will be funding the Indian team that will compete in the 2024 Olympics in Paris. With the Indian team nearing the end of its Olympic preparations, the Adani Group has vowed to support the national heroes with a campaign centered around the hashtag #DeshkaGeetAtOlympics. The athletes are the focus of the campaign since they have trained for years and hours in order to win and hear the national anthem afterward.
The social media campaign has begun as Indian athletes are still training hard in preparation for their July 26–August 11 flight to Paris for the Olympic Games.
With the help of an inspirational film, the ad captures the unwavering commitment of Indian sportsmen and inspires viewers to feel patriotic as they watch India’s top athletes take center stage once more.
In order to beat the Tokyo Olympics medal total and secure the privilege of hearing the national anthem at one of the most anticipated international sporting events, the film features India’s best athletes working themselves into the ground as they get ready to travel to Paris. India ended the past Olympics with a record seven medals, according to a release from Adani Sportsline on Monday.
The Adani Group is dedicated to improving and expanding India’s sports environment in a way that fosters and propels a national sports culture.
By means of its contribution, the Group hopes to foster the next wave of Indian athletes and assist them in their quest to represent the country at national and international competitions such as the Olympics, Asian Games, and Commonwealth Games.
In sports like boxing, wrestling, tennis, javelin throw, shooting, jogging, shotput, brisk walking, archery, and more, the Adani Group has sponsored over 28 athletes since 2016.
