This year, Kohli’s brand worth increased by nearly 29% to a remarkable $227.9 million. This tremendous increase awarded him the number one slot, which he had previously held.
The legendary cricketer Virat Kohli takes back the reign! The former captain of India has surpassed Bollywood actors like Ranveer Singh and Shah Rukh Khan to become the most valuable celebrity in India.
Kohli’s brand worth surged by over 29% this year, to an astounding $227.9 million. He was able to maintain his prior position as number one because to his remarkable progress.
Fascinating trends in celebrity sponsorships are also shown by the report. Brand sponsorships for the top 20 celebrities increased significantly, rising 14.2% from 2022 to 2023. The increased emphasis on internet and television advertising is what’s driving this boom.
1.Virat Kohli: Holds onto the number one position with a $227.9 million brand value.
2.Ranveer Singh: With a $203.1 million brand value, he drops to second position.
3.Shah Rukh Khan: With a $120.7 million brand value, he makes an incredible leap to third position.
4.Akshay Kumar: Maintains his position fourth with a $111.7 million brand value.
5.Alia Bhatt: With a $101.1 million brand value, she stays in fifth place.