The new Team India cricket jersey is here, as Rohit Sharma and co. are going to wear it in the finals of WTC 2023 against the Australia cricket team.
The new Team India cricket jersey is here, as Rohit Sharma and co. are going to wear it in the finals of WTC 2023 against the Australia cricket team on June 7 at the Oval. The BCCI has signed a 5-year deal that will expire in March 2028 with sports goods giant Adidas. The deal is worth Rs 350 crore, or Rs 70 crore a year, but there has been no official word on it. After MPL exited the kit sponsorship deal, the German company will replace Killer, which filled in temporarily. The India Cricket Team will wear the jersey for all three formats of men’s, women’s, and age-group cricket.
Adidas will be the sole supplier for all match, training, and travel wear for the BCCI, including the men’s, women’s, and youth teams. Starting in June 2023, Team India will be seen in the three stripes for the very first time and will debut their new kit during the World Test Championship Finals.
Adidas has a nominal presence in cricket. The Mumbai Indians are the only cricket team in India to wear Adidas kits. Through Team India, Adidas will reenter the international cricket market, having previously sponsored the England cricket team. As for India, this is only the second time that the team will wear jerseys by a recognized sports brand. Team India earlier had a deal with Nike before the MPL replaced them.
BCCI secretary Jay Shah said about the deal that, “We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket.”