The Board of Control for Cricket in India (BCCI) has signed Dream11, CEAT Tyres, and Amul as TATA Women’s Premier League partners (WPL). The three brands are industry pioneers and leaders in their respective categories, and they will be associated for three seasons from 2023 to 2025.
CEAT Tyres and the BCCI have extended their long-standing partnership to become the WPL’s Official Strategic Timeout Partner. The underlying ethos of a safer, more sustainable, and smarter future aligns with the WPL’s values and principles.
Amul, the world’s largest dairy company, has had a groundbreaking journey that parallels the inaugural WPL. As the Official Beverage Partner, Amul products will be available to fans at all WPL stadiums.
The TATA Women’s Premier League’s debut season is drawing more and more attention. A sign of the quality and popularity the tournament is expected to achieve among fans and other stakeholders is the addition of new partners. The league will undoubtedly give players many opportunity to display their talent and class. As we anticipate a successful inaugural season of the TATA Women’s Premier League, we appreciate all of our partners for their support.